My Story
From apparent success to true purpose
An international career that wasn't everything
I worked at international banks, leading companies in Peru, and a Big Four consulting firm. From the outside, everything seemed to be in place. But inside me, something whispered: my dreams were bigger than the desk I occupied.
When experience isn't enough
When I migrated to Brazil and then to the Netherlands, I saw how colleagues with less experience advanced faster. It was a reality check: talent isn't always enough. It's not just about dressing well, but aligning your image with the story you want to tell.
I didn't want anyone else to go through the same
I studied image strategy to help those who, like me, felt invisible despite their potential. I discovered how image can be a tool for positioning and confidence, not superficiality.
Today, my purpose is to help you shine with intention
I'm a mom, global project manager, and image strategist. I help women and men see and feel like the professionals they already are. Because image isn't vanity—it's communication, coherence, and power.
